Advisory board
360bespoke combines one of the industry’s most experienced executive teams with an advisory board of industry leaders from all disciplines.
360bespoke combines one of the industry’s most experienced executive teams with an advisory board of industry leaders from all disciplines.
About 360bespoke: One of New York’s most sophisticated, discerning PR agencies. With a first-class collection of talents and brands in lifestyle, beauty, fashion, pursuits, and the arts, we provide elegant, tailored strategies, campaigns, and media coverage that overdelivers results and exceeds expectations.
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Cathie Black is a well-known media executive, best-selling author and now an advisor, board member and investor in digital start-ups and entrepreneurial companies. Black was president, then chairman of Hearst Magazines, one of the world’s largest publishers of monthly magazines for 15 years, and oversaw such titles as Cosmopolitan, Food Network Magazine, Esquire, Good Housekeeping, Harper’s Bazaar, O, The Oprah Magazine, Town & Country and nearly 200 international editions. Called the “First Lady of Magazines”, Fortune Magazine and Forbes named Black to their annual “Most Powerful Women in Business” lists numerous times. Black served on the boards of IBM and the Coca-Cola Company for 20 years, before becoming Chancellor of New York City Schools in 2011 for a brief term. She is a member of the National Council of Foreign Relations, a trustee of The University of Notre Dame and the Kent School. She currently serves on the boards of Zuse, Bark & Co, Yieldbot and PubMatic. Her New York Times best-seller, translated into 12 languages, “Basic Black: The Essential Guide for Getting Ahead at Work (and in Life)” offers invaluable lessons about the workplace with stories of working with media greats like Oprah Winfrey, Rupert Murdoch and Gloria Steinem.
Andrew Goldman is an accomplished and creative leader with industry-wide relationships, respected for his abilities to collaborate and negotiate. His expertise lies in developing and launching new linear and digital initiatives, strategy, acquisitions, multi-platform scheduling, and channel development/conversion that target both broad and specific demographics.
Goldman is currently Vice President of Programming for Fatham Events, where he oversees the acquisition of high value content with broad audience appeal which will play at exhibition chains which play Fathom Events content. The company recently broke box office records with Warner Bros.’ Peter Jackson’s WWI documentary They Shall Not Grow Old which in its Dec. 27 encore presentation grossed $3.1M, making it the highest-grossing single-day ever for a documentary on Fathom, and one of the top-grossing single-night presentations of any kind from the events company.
Prior to joining Fathom Events, Goldman was SVP/Head of Programming at OWNZONES Entertainment Technologies, a global provider of technology and media solutions for the motion picture, television and digital content creation industries. Earlier in his career, he was VP of Program Strategy and Planning for HBO/Cinemax and was instrumental in the launches of HBO Now, HBO Go, Max Go and Video on Demand. There, he was responsible for the linear and digital strategic planning of all programming for HBO/Cinemax’s 15 multiplex channels and platforms such as HBO Now (OTT), HBO Go, MAX Go, and Video On Demand. He directed the programming calendar during all points of its creation and transformation from the daily scheduling output to long-range planning. He also worked closely with the research, marketing and creative programming teams to help set goals for current series that best support and extend both brands, which reach over 32 million households. During his tenure, the company boasted 17 years of record setting program ratings growth. The executive also supervised HBO/Cinemax’s film library analysis and inventory management, overseeing a $50 million-dollar independent film acquisition budget that delivered ROI in utility across platforms, frequency of plays and audience satisfaction.
Goldman earned an MFA in Cinema Studies from New York University’s Tisch School of Arts and a BA in Political Science/Communications from Syracuse University. He is a member of the Academy of Television Arts and Sciences (ATAS), the National Academy of Television Arts and Sciences (NATAS), the National Association of Television Program Executives (NATPE), the British Academy of Film & Television Arts (BAFTA), and the Paley Center for Media and National Association of Multi-Ethnicity in Communications (NAMIC). Goldman also serves on the Board of Governors at the Friars Club and the Alumni Council at New York University’s Tisch School of the Arts. He is also a volunteer with the New York Cares Children’s Education Project and lectures on media studies at major universities including USC, UCLA, Fordham University, Carnegie Mellon University, the Newhouse School at Syracuse University and the Wharton School of Business. Goldman has been an Adjunct Professor in the Department of Film & Television at NYU’s Tisch School of the Arts since 2006.
Goldman currently resides in Scarsdale, NY with his wife, Laura and daughter, Danielle.
the Co-Founder and Chief Strategy Officer at TVtibi, an emerging global over-the-top (OTT) service offering a variety of channels, shows, episodes, films, and other programming, both live and on-demand, direct to consumers. He oversees and acquires all content acquisition and sets long-term program strategy.
As Vice President of Program Strategy and Planning, HBO/Cinemax, for Home Box Office, Goldman was responsible for the linear and digital strategic planning of all programming for HBO/Cinemax’s 15 multiplex channels and platforms such as HBO Now (OTT), HBO Go, MAX Go, and Video On Demand. He directed the programming calendar during all points of its creation and transformation from the daily scheduling output to long-range planning. He also worked closely with the research, marketing and creative programming teams to help set goals for current series that best support and extend both brands, which reach over 32 million households. During his tenure, the company boasted 17 years of record setting program ratings growth. The executive also supervised HBO/Cinemax’s film library analysis and inventory management, overseeing a $50 million-dollar independent film acquisition budget that delivered ROI in utility across platforms, frequency of plays and audience satisfaction.
Prior to Home Box Office, he began his career as a screenplay analyst at Warner Bros., where he worked with various studio-based producers on developing properties into feature films such as “Lethal Weapon”, “The Lost Boys” and “Flatliners”.
Goldman earned an MFA in Cinema Studies from New York University’s Tisch School of Arts and a BA in Political Science/Communications from Syracuse University. He is a member of the Academy of Television Arts and Sciences (ATAS), the National Academy of Television Arts and Sciences (NATAS), the National Association of Television Program Executives (NATPE), the British Academy of Film & Television Arts (BAFTA), and the Paley Center for Media and National Association of Multi-Ethnicity in Communications (NAMIC). Goldman also serves on the Board of Governors at the Friars Club and the Alumni Council at New York University’s Tisch School of the Arts. He is also a volunteer with the New York Cares Children’s Education Project and lectures on media studies at major universities including USC, UCLA, Fordham University, Carnegie Mellon University, the Newhouse School at Syracuse University and the Wharton School of Business. Goldman has been an Adjunct Professor in the Department of Film & Television at NYU’s Tisch School of the Arts since 2006.
Goldman currently resides in Scarsdale, NY with his wife, Laura and daughter, Danielle.
Anna Carbonell is a well-known public relations professional with 35 years of experience in the entertainment and media business. The executive currently serves as VP Media for the newly installed local chapter of the National Women’s Political Caucus. Previously she Vice President, Press & Public Affairs for both WNBC-TV and WNJU Telemundo 47, where she hosted and executive produced “Visiones” the station’s Hispanic affairs program, and produced “Positively Black.” In addition, she was a member of the NBCU Diversity Council, where she advised corporate management. Before that, Carbonell hosted and produced her own Sunday morning talk show “Tiempo” for more than 13 years on WABCTV New York. Named one of the 100 Most Influential Hispanics in the Nation by Hispanic Business Magazine and one of the 50 New York Influential Latinos by the New York Daily News, Carbonell has received numerous industry honors. During the Bloomberg administration, she served on the Latin Media and Entertainment Commission for the City on New York and on the advisory board of the American Friends of the Ludwig Foundation of Cuba involved in a cultural exchange of artistic talent between the US and Cuba.
Vivian Deuschl is an award winning public relations practitioner with more than 40 years of experience as a journalist and public relations professional. Currently president of VDHPR, based in Northern Virginia, Deuschl has represented a variety of clients including luxury resorts and hotels, prominent lawyers, authors of bestselling travel books and acclaimed artists. For 25 years she served as a senior public relations executive with the Ritz-Carlton Hotel Company corporate office. There, she opened properties in China, Berlin, Moscow and New York, among other dateline cities. As the official spokesperson for the global company, Deuschl also handled crisis management for Ritz-Carlton, including terrorist attacks on 9/11, Hurricane Katrina in New Orleans and the SARS outbreak in Asia. She was named winner of the prestigious Winthrop Grice Award for lifetime achievement in public relations by the Hospitality Sales and Marketing Association (HSMAI) and one of the 25 Most Influential Women in Travel by Forbes Life Executive Women. She also served two terms as President of the Society of American Travel Writers (SATW) Associates Council.
Cable Neuhaus has spent the better part of his career creating, editing, and writing for more than a dozen major U.S. magazines. He is perhaps best known for his critical (and amusing) takes on fame and pop culture. A onetime member of Penn State University’s English and journalism faculties, Neuhaus left academia to join Time Inc., where he helped take People magazine to an unexpectedly spectacular success following its launch. Not long after, he was named its Boston Bureau Chief. A decade later, Neuhaus moved on to Entertainment Weekly magazine, where he served in the critical roles of Los Angeles Bureau Chief and, subsequently, its New York-based general editor. He has also been a columnist for eight print and digital brands. Currently, he writes the “Modern Magazinist” column for Folio: and the “American Pop” column for The Saturday Evening Post. He was the Huffington Post’s first media reporter, beginning on the day of its introduction.
Lori Shook has more than 20 years of experience as a sales and marketing executive, working with large to small global companies with a focus on building brand awareness, increasing client base, increasing top line revenues, improving customer service and client relations to help increase customer engagement. Shook currently serves as Director of Business Development at BI WORLDWIDE, the leading global engagement agency partnering with the Fortune 500 and Global 2000. As a strategic partner, she works with companies across the globe to identify their critical issues and needs to better engage their workforce in increasing brand loyalty and develop measurable engagement solutions that keep companies energized, inspired and moving forward. Shook has been awarded distinguished sales awards throughout her successful sales career. In addition, she sits on the Leadership Council for the American Cancer Society, and is currently working on her book, “Have You Seen My Red Cape?”… a humorous take on how full time working moms (and dads) balance work, life and personal relationships. As a full time executive with three very active children, Shook is passionately involved in cancer research, early detection and treatment. Her interests also include causes related to children’s welfare and community. She has been honored as a national spokesperson for the American Cancer Society speaking at events as a motivational speaker and continues to speak on her journey as a cancer survivor.
Sarah Karp Ward is an astute and prescient leader working in social media. In nearly 10 years in the digital space, she has advised clients as varied as entertainment networks, publishing companies, tech and luxury brands. Through her agency, Lucky Karp, Ward consults with a wide portfolio of partners, including Maison Birks, Artisan Council for THINX and belif, BuzzyBooth, Ripple Collective for Samsung Newsroom, Dozen Digital for Elite Body Sculpture, iCrossing for LG Electronics, Mercato, Nestio, RealClearLife, Rebel Interactive Group, 3d PR & Marketing for Thesis Couture, and Base NJ. Before beginning her firm, Ward worked with Three Lions Entertainment as its Lead Social Media Strategist directing it campaigns for “Fashion Rocks” live broadcast. Her work brought her to the attention of Horizon Media, which promoted her to oversee all social strategy for the Weight Watchers brand. Ward’s career in digital media began in 2010 when she left a promising career in fashion to experiment with social and digital marketing and copywriting.
A respected photographic and artists agents in the fashion, beauty and celebrity world, Angela de Bona has more than 30 years of experience representing talents. Working from offices in New York, Paris and now London, her firm, ADB, regularly contracts with the biggest brands in editorial, including Conde Nast, Hearst and Time Inc. Her commercial clients include Chanel, Louis Vuitton, Celine, Dior, Guerlian, Giorgio Armani, Yves Saint Lauren, L’Oreal, Fendi, Valentino Mont Blanc and Lancome. De Bona, born in Paris, started her career as a model, which allowed her to travel the world. She soon she became a models’ representative for the esteem Elite agency, but left in 1985 to start an agency for hair and make-up artists at Jean Louis David, where she grew her portfolio to 40 of the best talents in beauty and fashion. Two years later she opened up her own firm representing photographers Patrick Demarchelier and Alex Chatelain. “My idea was simple,” says de Bona. “I wanted to create an agency capable of supporting image makers within realms of both art and business.” The “model” worked. Today, she represents an elite group of artists and this year opened a third office in London. The agent also produces long-term events, such as the 2008 Demarchelier exhibit as the Le Petit Palais Museum in Paris, which was seen by more than 300,000 visitors in just three months.
Crissy Poorman is a seasoned executive with many years in television, public relations and real estate. Poorman began her career as a journalist with CNN, where her Emmy-winning reporting covered breaking news as well as feature subjects like travel, lifestyle and luxury. She successfully transitioned to public relations as the Director of Communications with The Ritz Carlton, Palm Beach. There, she helped create an international profile for the five star hotel and its $120 million renovation. She currently is one of Sotheby’s International Realty-Palm Beach’s Top 10 agents, with a focus on Palm Beach island and the waterfront communities of West Palm Beach, North Palm Beach, Juno and Jupiter. Poorman is a known presence on the Palm Beach philanthropic stage, serving as chairman or committee member of organizations such as Make-A-Wish Foundation, American Red Cross, and American Cancer Society.
One of the brightest, most inventive minds in media, Beth Feldman is an industry renown executive with more than 25 years in public relations, marketing, building online communities, social media, talent relations, event planning and public speaking. The brain behind the PR launches of the CBS hit series “CSI” and “Everybody Loves Raymond,” Feldman brings experience in nearly every industry, from television and film to parenting, pets, fashion, lifestyle, publishing and tech, among other fields. As founder and president of her full-service firm, Beyond PR, she has developed a reputation for crafting sophisticated, creative, prescient and effective campaigns that have achieved international, domestic and local placements, including television and radio, newspaper and glossy magazines, digital and emerging media platforms. With an envied list of media contacts, creative mind, boundless spirit and a keen understanding of the modern-day media cycle, Feldman has distinguished herself among the top tier of PR professionals working on the national stage.
At the same time, Feldman is an online community pioneer, creating the popular Role Mommy platform that connects working mothers across the country who use social media, websites, conferences and events to discuss issues like child-rearing and work/ life balance, among other topics of interest. So successful has it been, Feldman is routinely hired to create “mommy” campaigns for companies like Sony and CBS. She also co-authored her first book, Peeing in Peace in 2005, and followed it up with a second title, See Mom Run – Sidesplitting Essays from the World’s Most Harried Moms, both of which became brisk sellers in bookstores and e-commerce platforms. Through her Role Mommy brand, Feldman has been recognized as a parenting expert, appearing frequently on programs like “Good Morning America,” “Nightline,” Better TV, ABC News Now, Fox News Channel, “Inside Edition,” WCBS-TV and CW-11 Morning News, in addition to national news sources such as Associated Press and The New York Times.
Feldman gained a national media profile during her 11 years with the CBS Television Network, where she created and executive global media campaigns for its entertainment division. As Vice President, she oversaw areas as varied at primetime publicity, consumer products, marketing and event special event programming. In addition to “CSI,” Feldman launched the reality series “The Amazing Race,” handled PR for the hit series “The King of Queens” and created the award-winning “series-end” campaign for “Everybody Loves Raymond,” which began with the cast ringing the opening bell on the New York Stock Exchange, continued with day-long national media interviews on a dais overlooking the Statue of Liberty” and ended with a black-tie gala at the Paley Center for Television in midtown New York.
Feldman began her career in media with Sony Television, where she helped launched and manage PR campaigns for many of its syndicated properties. She holds a Master’s degree in journalism from New York University and graduated Phi Beta Kappa from the University of Massachusetts at Amherst. She currently lives in Westchester County with her husband and two children.
Josephine Hemsing is the founder and managing director of Hemsing Associates, a public relations firms for internationally lauded classical musicians, ensembles, festivals and special projects, including visual, theatrical and literary endeavors. In this role she oversees all operations, strategy and day-to-day management of the firm. Prior to founding Hemsing Associates in 1989, Hemsing worked in the press department of the New York Philharmonic under Director Francis Little, for classical music publicist Audrey Michaels, and, for four years, as publicist at the Carson Office headed by Margaret Carson (accounts included Leonard Bernstein, Michael Tilson Thomas, Barry Tuckwell, The MacDowell Colony, and the American Academy and Institute of Arts Letters). During that period, she did graduate studies in theatre at the City University of New York Graduate Center. Hemsing also worked for legendary producer and theatrical agent Peter Witt in New York, in opera and theatre dramaturgy at the Freiburg State Theatre, Germany, on several Off-Off, Off & On Broadway productions, and for six years at ASCAP. Born in Paris to American parents, Hemsing holds a bachelor’s degree (1974) from Sarah Lawrence College (concentration in literature and in music composition and piano) and studied linguistics, philosophy, and literature at the Sorbonne in Paris.
Bonnie Schultz is an experienced and accomplished editor with more than than 20 years in the publishing industry. Most recently, she was the managing editor of ShowBoats International, an award-winning luxury lifestyle and yachting magazine designed for ultra-high-net worth individuals. She attended several South Florida boat shows, touring some of the largest superyachts in the world. She also traveled to exotic destinations around the Caribbean to cover superyacht events. A strong media and communications professional, she spent more than a decade as the chief copy editor for American Media, Inc.; was a copy editor for the Society section of the Boca Raton News, representing the newspaper at many social events in Palm Beach County, Florida, and was the assistant editor of four community weekly newspapers in South Florida. With a passion for the lux industry, Bonnie brings her knowledge and skills to this board, as well as a ray of sunshine from the Sunshine State.
Kenny Kim is one of the most promising project managers in digital media, with experience that spans from the ABC Television Group to American Express. His specialty is leading design and engineering teams through adaptive, agile processes and identifying ways to improve the way people live their lives through products and UX. Kim currently manages all products and platforms for GlamSquad, an on-demand beauty service company that brings beauty professionals and their expertise directly to users. In that role, he has expanded the company’s engineering team 3-fold, enhanced main service booking flow and opened up SMS as a marketing channel whole increasing the App’s download rate.
Brian Aker is a veteran of luxury sales and marketing, with 20 years of experience managing retail operations and accounts with companies as varied as Tom Ford beauty, L’Oreal Luxury Division-Lancôme, Nordstroms, Saks Fifth Avenue, Bloomingdales and Seophora. In addition to hiring and training sales executives, he has served as an ambassador for major brands throughout the Midwest by way of Chicago. He has helped major beauty companies achieve seven figure revenues through his management acumen, sales prowess and keen understanding of the beauty and grooming markets.
Sarah Rose is a journalist and author of the new book D Day Girls (Crown), the untold story of the extraordinary women recruited by Britain’s elite spy agency to help pave the way for Allied victory. The book has received rave reviews, including by best-selling author Erik Larson, author of Devil in the White City, who called the book “gripping, queasily so: Spies, romance, Gestapo thugs, blown-up trains, courage, and treachery (lots of treachery)—and all of it true, all precisely documented.” As a reporter in New York, Miami and Hong Kong, she has covered a range of beats – cops, courts, schools, diplomacy, food, travel, celebrities, equities and labor. Rose also writes The Wall Street Journal’s “Dynasties” column, profiling New York’s real estate billionaires, and is the dating columnist for Men’s Fitness. In 2015, the Society of Professional Journalists awarded her First Place in Reporting for her feature on the last roundup of wild cattle in Hawaii.
PRESS CONTACT:
Jeremy Murphy/ [email protected]
Q&A with Sarah Rose
What gave you the idea for D Day Girls?
Sarah: I wanted to know about the lives of the first women in combat. Focusing on the earliest class of women sent to France was a way to shine a light on the pioneers. Andree Borrel, Lise de Baissac, and Odette Sansom were each, in their own way, instrumental in laying the groundwork for an Allied victory. Andree helped raise up the Resistance on the Channel coast; Lise was in Normandy in June 1944 to lead it. Odette escaped from Ravensbruck and the evidence she collected helped convict the leader of the largest women’s prison in history.
How long did it take to research/ write? And what was it like to be in UK and France to interview, meet families and see where things actually happened?
Sarah: I spent two years writing. As a starting point, I moved to France to immerse myself in the world of Vichy and to learn French. I wanted to understand the training these women had gone through, so I went parachuting, took a boot camp, practiced shooting, assembled a radio and attempted to learn Morse code. I would make a terrible spy, but I wanted to create a lived-in feel. I visited the known addresses and walked every step. I interviewed veterans, families and scholars, who were so welcoming and gracious with their memories, but by and large, my research took place in the archives. I found an embarrassment of riches in diaries, oral histories, letters, war crimes testimonies and declassified military files.
What was the hardest part?
Sarah: I needed to recreate clandestine work in France for readers but had to dig deep for information. A good agent leaves no trace, so operational details are invisible by design. Missions were classified for two generations, until the end of the Cold War. By that time, few agents were still alive. Files were selectively weeded long before declassification, particularly when details were embarrassing to the Allies. Some first-person accounts are grandiose and demand being taken with a great deal of salt; clandestine work attract kooks, smugglers and fantasists, in addition to heroes. Commanders had the paternalistic idea that what happened to women behind the lines was either unseemly for posterity, or grotesque. When agents got raped, records are silent. When Odette spoke about her torture she was called a hysteric, despite her scars. Odette’s recruiter even spread the false rumor that she survived only because she was the Ravensbruck commandant’s mistress.
Why don’t people know this story already?
Sarah: Sending women to war was brand new. When one third of the recruits didn’t return it horrified Britain, and was seen as a betrayal of her most vulnerable citizens. Baseline sexism also distorts the record: Women’s missions were dismissed as “secretarial,” though they were telegraph operators, couriers, and circuit leaders: the same work performed by men. Sexual relationships blossomed behind the lines, producing a few marriages, but historians disdain this very human part of war as “romantic twaddle” and go back to counting bullets and bodies. To be very honest, the overwhelming reason we don’t hear about women in global conflicts is that until now war stories have been written by men.
Why should readers buy this book now?
Sarah: The 75th Anniversary of D-Day will be celebrated this year on June 6. I want the world to remember that the hidden figures of D-Day are women. We don’t know enough about the female leaders in Normandy and Brittany, or about the mothers and daughters who died receiving arms dumps, hiding contraband and forging documents, who were publishing manifestoes, conducting underground railroads, and defying Nazi torture. They are every bit the heroes men were, and, after 75 years, deserve to be honored.
What do you hope readers get out of this book?
Sarah: Andree, Lise and Odette are inspiring. In a moment of global upheaval, their stories demonstrate what the anger and energy of politically-minded women can accomplish. With authoritarian, ethno-nationalist regimes on the rise, the world of D-Day Girls doesn’t seem so far away. But as in France in 1940-1944, women are now stepping up, taking to the streets, organizing opposition, putting their bodies on the line, and proclaiming their right to #RESIST. The work of our matriarchs reminds us that activism is a potent weapon and can change the fate of nations.
What is your next project?
Sarah: I have no idea what’s next!