Fall Newsletter 2021
Rinna Beauty
360bespoke continued our work with Lisa Rinna’s cosmetics line Rinna Beauty, which is widely seen as having the industry’s best launch. This summer, we helped secure coverage in the Wall Street Journal, WWD, Byrdie, US Weekly, and InStyle among many other outlets. Additionally, we arranged a sponsorship during Fashion Week where Rinna Beauty lip kits were put in gift bags, lipstick was used for runway presentations, and her brand ambassadors Amelia Gray Hamlin (daughter!) and Chauncey Dominique (gender-fluid influencer) walked the red carpet at the award ceremony.
Stewart Pearce, “Diana the Voice of Change
In the hit book of summer, “Diana the Voice of Change,” the secret voice coach to the late Princess Stewart Pearce writes about their relationship and how she found the courage, confidence and mechanics of her voice to spread her message. The media reaction has been enormous, including features in Vanity Fair, People Magazine,Town & Country, US Weekly, Good Day New York, The Daily Mirror, Entertainment Tonight and many other outlets. Stewart mostly recently talked with legendary New York Post columnist Cindy Adams about the book and to share more royal scoop.
Sue Phillips, founder of “The Scentarium
She created fragrances for Tiffany, Burberry, and other top brands, but it wasn’t until she pioneered a treatment to help COVID sufferers regain their sense of smell did Sue Phillips become an international sensation. 360bespoke paired Phillips up with a “long hauler” whose sense of smell hadn’t returned after 14 months, and together they did Phillip’s “fragrance journey” in her Upper East Side salon. As WNBC Channel 4witnessed (on camera!), the woman’s sense of smell returned.The story broke in May (see last newsletter) and continued all summer. Media outlets around the globe covered Sue, including Good Moring America, Reuters, New Beauty, 1010 WINS, NBC Chicago and Scripps Broadcasting’s 35 local TV affiliates across the country.
The Yellow Suitcase” by LW Clark
A coming-of-age story in pre-9/11 New York, when dreams were still possible, innocence was real, and glamour was still alive: “The Yellow Suitcase,” by author LW Clark, is the surprise inspiration of the fall. The book has received major coverage, including a cover in New York Lifestyles, Daily Front Row, Grazia, Polo DeMarco, Morning Honey, and NaughtyGossip.
Nylo
360bespoke is proud to have brought Nylo, a new “lifestyle design” concept into our client family. Created by trainers/ couple Sean Cronin and Elena Sokina, Nylo concentrates of the “Bio.Psycho.Social” within all of us, using physical fitness as a catalyst for healing every part of your being. The media coverage is just beginning, including stories from Tribeca Citizen, New York Lifestyles, Daily Front Row, NaughtyGossip.com and Polo DeMarco, just to start!360bespoke is proud to have brought Nylo, a new “lifestyle design” concept, into our client family. Created by trainers/ couple Sean Cronin and Elena Sokina, Nylo concentrates on the “Bio.Psycho.Social” within all of us, using physical fitness as a catalyst for healing every part of your being. The media coverage is just beginning, including stories from Tribeca Citizen, New York Lifestyles, Daily Front Row, NaughtyGossip.com and Polo DeMarco, just to start!
The Pale Tiger” by Mike Harrison
It was the beach read of the summer: two war ships collide at sea, setting the US and China on a path to war, and two British investigators racing to stop the clock. Author Mike Harrison’s debut novel “The Pale Tiger” has all the elements of a modern-day spy thriller with spine tingling suspense, international intrigue, intricate plots, and two women protagonists. In addition to fawning reviews, the book got the Hollywood treatment when 360bespoke paired Harrison with fashion designer/ illustrator Darren Greenblatt to imagine what his characters would like in real life, through sketches of them wearing the season’s hottest wardrobe. The Daily Front Row, the Bible for New York Fashion Week coverage, featured the drawings in their big September NYFW issue, as well as pull out cards placed in all the gift bags.
F*ck Off, Chloe: Surviving the OMGs and FMLs in Your Media Career
60bespoke founder Jeremy Murphy announced he is publishing his first book, “F*ck Off, Chloe: Surviving the OMGs and FMLs in Your Media Career,” this March, and naturally we are doing the PR (shocker!) The author, proud to have gotten the F word into the title, has already promoted the book to dozens of media, including WWD, Daily Front Row, Dr. Drew, Bella Magazine, The Locher Room, Simply the Best and even Polo DeMarco, which featured him on the cover. The book is on pre-sale on Amazon, Barnes & Noble, Apple Booksand Google.Funeralocity.comAs the marquee client of our new division, Business@Bespoke, Funeralocity.com has changed its industry.
