Spring Newsletter 2021
BEAUTYINC a Publication of WWD
Last September, 360bespoke was hired to launch Rinna Beauty, the new cosmetic brand by Lisa Rinna, actress, author, style influencer and Real Housewife of Beverly Hills. Working with SEL Beauty, Lisa introduced the ICON Lip Kit as the first product collection, and the press went nuts, including covers of WWD and NEW BEAUTY, as well as features in ALLURE, VOGUE, TODAY SHOW, UPSCALE LIVING, US WEEKLY, LIVE WITH KELLY & RYAN, GOOD MORNING AMERICA, PAGE SIX STYLE and INSTYLE.
New York Post
360bespoke also recently signed veteran “scentologist” Sue Phillips, the fragrance industry legend who created scents for Tiffany, Burberry, and other top brands. She now creates signature perfumes for private clients like Jamie Foxx, Katie Holmes and Zendaya from her “Scentarium” in New York. As part of the PR launch for her new book “The Power of Perfume,” 360bespoke paired her up with a COVID sufferer who lost her senses of smell and taste. Working with Sue, who took her on a “fragrance journey” with 18 ingredients Sue personally created, the woman regained her sense of smell — on camera! She has now seen 20 people with side effects from the virus and the media coverage has been extraordinary, including PEOPLE, INSIDE EDITION, WNBC 4 NEW YORK, FOX 5 NEW YORK, NY POST, BYRDIE and AMNY, among others.
BAZAAR
Speaking of scents, florist/artist director and taste maker Jeff Leatham debuted his first collection of fragrances in collaboration with Kim Kardashian’s KKW Fragrances line. Among the scents are Jasmine Air (a fresh floral scent with a citrus counterpart and notes of vanilla, Bulgarian rose, and both blood and bitter orange), Night Iris (opens with a hint of spice — black pepper — and turns sensual courtesy of sandalwood, blue Iris and bergamot) and Desert Rose (light and creamy with a hint of musk and notes of pink peppercorn and tuberose). KKW’s awesome PR firm Full Picture generated incredible coverage for the fragrance, Jeff and Kim including WWD, ELLE, BAZAAR, PEOPLE, ZOE REPORT, BYRDIE and ARCHITECTURAL DIGEST.
Charlie Siem
Renowned violinist Charlie Siem — the very first client of 360bespoke — released his critically acclaimed album “Between the Clouds” last fall, and the press coverage has been through the roof. Among our favorite placements is Gilles-Marie Zimmermann’s stunning portraits of Charlie at Villa San Michele Belmond in Florence for ESQUIRE CHINA. Charlie was also featured in WWD, GENTLEMAN’S JOURNAL, LUXURY LONDON, BOND OFFICIAL, UPSCALE LIVING MAGAZINE, EPOCH TIMES and CORRESPONDENCE MAGAZINE. 360bespoke was also very proud to pair Charlie with Rolls-Royce for its “Inspiring Greatness” artist series. The luxury automaker followed Charlie for several days as he recorded the new album and made a mini documentary out of his artistry. The campaign was covered by SALON PRIVE MAGAZINE, ADWEEK, DUPONTREGISTRY, MEDIAPOST, C-MAGAZINE, LUXUO and LUXURY DAILY.
Go Dash Dot
Active lifestyle accessories brand Go Dash Dot premiered both its new Spring/Summer collection “Ambition” and debuted a limited collection of “The New York Rose,” a bag designed by founder Hannah Fastov dedicated to her hometown, New York. Named after the Lenten rose, a flower grown in New York that thrives under any weather condition, the bag was inspired by the city’s resilience during the pandemic. Press coverage for Go Dash Dot has been huge, including WWD, US WEEKLY, BELLA MAGAZINE, REFINERY29, THE INSIDER and NEW YORK LIFESTYLES.
Aline, most customized Pilate’s experience
Aline, New York’s hottest, most customized Pilate’s experience, has generated lots of press coverage for its efforts during the pandemic. Founder Carey Macaleer was one of the first trainers to pivot her studio online, offering digital classes for her clients. Aline was celebrated with fawning press coverage, including NEWS12 BROOKLYN, AMNY, CHEDDAR and BROOKLYN PAPER, among many others.
Helpen
One of our hottest new clients is Helpen, a new activity created by entrepreneur Craig Sanders that teaches kids the value of charity and kindness. Using customized cards, voice-assisted technology (hello Alexa!) and a group of nonprofit organizations, Helpen shows kids how far even a $1 donation can stretch, from feeding villages, saving animals, building communities, and even giving fresh bedsheets to children in hospitals. The media has absolutely loved this story, including FOX BOSTON, NECN (New England Cable News), NBC BOSTON, GOOD DAY NEW YORK/ HERO OF THE DAY and SCRIPPS BROADCASTING.
Kadoodle Kid
The pandemic has brought so much sadness, but out of it emerged something beautiful: Kadoodle Kids, a mask design kit for children that lets them creates styles with markers, glitter pens, stamps, stickers and more. Created by “mom-preneur” Lyss Stern (founder of DivaMoms) and friends Pam Mandell and Jodi Ukon, Kadoodle Kids has received rave reviews from NEWSDAY, TODAY.COM, AMNY, INSIDE EDITION, RED TRICYCLE (VALENTINE’S), LONG ISLAND HERALD, PURE WOW!, GOOD DAY SACRAMENTO, FORBES, WNBC-TV NEW YORK and RED TRICYCLE.
